Intel's 'World Ahead' Program - The Baramati Project in India


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BECG098 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Corporate Social Responsibility
Case Length : 16 Pages
Period : 2006 - 2009
Pub Date : 2009
Teaching Note : Not Available
Organization : Intel Corporation
Industry : Information Technology
Countries : India

Abstract:

In the year 2006, Intel Corporation (Intel) launched its corporate social responsibility (CSR) program named the 'World Ahead.' As a part of the 'World Ahead' program, Intel started the Baramati project in India in March 2008. The key objective of the project was to use information and communication technologies (ICTs) in providing sustainable solutions for poor communities.

For the project, Intel had partnered with governments of several states in the country, and also with IT service companies, Internet service providers etc. The case highlights the main objectives of the 'World Ahead' program including accessibility, connectivity, content and education.

It discusses in detail the social responsibility initiatives taken by Intel using ICTs in Baramati, India, like providing remote diagnostics, school health monitoring, Intel Teach program, etc.

Issues:

» Recognize the importance of corporate social responsibility (CSR) initiatives by global companies.

» Study how CSR initiatives benefit the companies and the communities.

» Understand how CSR initiatives help companies in developing new markets.

» Examine how the use of ICTs can benefit poor communities.

» Study the objectives of Intel's 'World Ahead' program and how the program was implemented in various countries.

Contents:

  Page No.
Introduction 1
Background Note 2
The 'World Ahead' Program 2
'World Ahead' Program in India 6
The Baramati Initiative 7
The Appreciation 9
The Criticism 10
Exhibits 12

Keywords:

Corporate social responsibility, Intel Teach, Emerging markets, Information Communication Technology, Digital inclusion, Intel, Baramati, World Ahead, Non-governmental organizations, NGOs, Tele-health services, WiMAX technology, Accessibility, Connectivity, Content, Skool, Education, Remote Diagnostics, School Health Monitoring System

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